Media day

Organization of a press event to celebrate the opening of a pop-up store in Chamonix.

“You have 15 days to organize a press event to celebrate the opening of our pop-up store in Chamonix. Do you accept the mission?”

In just a few days, our team rose to the challenge of inviting seven carefully-targeted specialist media to a one-day experience in Chamonix, combining ski touring, a trail run with athletes, product testing, interviews with brand representatives and an inauguration party.

Given the extremely short timing for this kind of project, it was a pretty high-risk mission, and yet it turned out perfectly, with a total press coverage reach of over 2 million people. Our secret? A strong relationship with a network of partners who are experts in their respective fields and have in-depth knowledge of the Chamonix area.