L’ÉTAPE DU TOUR

JULBO

Global activation of the partnership between Julbo and L’Étape du Tour de France 2023.

As part of our social media support for Julbo and in order promote the second year of the partnership between the Jura-based brand and L’Étape du Tour, we took to the field this year to bring the event to life in the company of a number of Julbo athletes and ambassadors.

After a successful return to the cycling market 1 year prior, Julbo was keen to keep the momentum going with a 100% Digital x Terrain activation for this 2023 edition. For 3 days, a photographer, a videographer and a social media manager teamed up to inspire the Julbo communities on Facebook and Instagram. This campaign was also the perfect opportunity to grow the community of the @julbo_bike account (launched a few months earlier) thanks to live, exclusive and unique content.

Thanks to the strong visual identity of our graphic charter and the team’s proactiveness, we were able to cover the whole of the Étape whilst also showcasing the exhibitor village, the limited edition products, highlights of the athletes’ lives as well as Julbo’s strong presence in the world of cycling.