PRESS TRIP

The Ultra-Trail du Mont-Blanc®, is the ultimate spotlight opportunity for any trail running brand. After years of strong growth within the offroad segment, Swiss brand On Running was keen to make an impression on an “urban outdoor” audience.

It was with this in mind that the brand requested a concept for a “press trip” against the backdrop of the race. We didn’t stop at the concept, of course, but managed the event from A to Z. The pitch: you have 36 hours to wow our guests! The result: an open-air BBQ, race coverage alongside elite athletes, a night in a mountain hut and a paragliding flight over the finish line!

This project was developed over a 15-day period by our project manager and implemented by 2 members of our team during the event.