SUUNTO TOUR

SUUNTO

Organisation of an experience & test tour for Suunto to mark the launch of the Suunto 5 Peak.

After an initial project focusing exclusively on social media management in 2021, Suunto France asked us to design an event for the launch of a new product. We recommended organising a test tour in 6 key cities: Lyon, Paris, Annecy, Grenoble, Toulouse and Chamonix.

These various events, some of which were organised in partnership with Suunto retailers such as I-Run and Ekosport, and others which we ran ourselves, gave us the opportunity to meet the Suunto community. Conjuring up an activity that was part social run, part geocaching, we were able to use a unique concept to showcase the watch’s functions.

Before the event, participants were targeted via 2 amplification channels: geolocalised social ads and a selection of key opinion leaders in each city. After the events, participants were also invited to review the product, encouraged by a contest system linked to each event and to the tour as a whole.