3-day brand experience for 10 members of the Salomon S/PLUS loyalty programme.

To mark the launch of its S/PLUS loyalty club and the arrival of the 6th iteration of their iconic Speedcross model, Salomon wanted to pull out all the stops: an all-inclusive package for ten clients from seven different countries, and three days of trail running in and around Annecy!

Drawing on our trail running experience and our extensive knowledge of our local playground, we came up with a packed and diverse programme for them to enjoy: a visit of Salomon’s development lab, a trail run led by international athletes who have shaped the history of the product, culinary delights highlighting the brand, a night in a mountain refuge… Our guests certainly didn’t have time to get bored. From initial idea to logistics, we managed this project from A to Z.