RISING COLOURS

MAVIC

Production of a web series focusing on the partnership between Mavic and the Le Col Wahoo professional cycling team.

At a time when women’s cycling is gaining huge momentum and sees the return of the Tour de France Femmes, we advised Mavic to increase communication around its partnership with the Le Col Wahoo professional cycling team. This resulted in the production of a 3-part web series focusing on key moments of the cycling season. These episodes delve into the day-to-day life of the team, firstly during preparation for Paris-Roubaix, then during the Ride London event on the team’s home turf, and finally during the Tour de France recce rides.

Alongside these 3 episodes, for which we wrote the script and manage the whole production, we also produced various video capsules and teasers. This content was supported by publications on social media platforms as well as an advertising strategy.