L’ÉTAPE DU TOUR
JULBO
Global activation of the partnership between Julbo and L’Étape du Tour de France 2022.
With the aim of expanding its presence in the cycling world, Julbo entered into a partnership with l’Étape du Tour de France in 2022. The Jura-based brand called on us to design the entire activation programme around this partnership.
In the run-up to the event, we established the tone of the campaign and a list of channels we wished to exploit. We organised a photo/video shoot, created a graphic charter, drafted newsletters and press releases, designed a landing page, planned social media posts (FB, IG, Strava), created a complete cycling kit, organised a contest to collect data and took over the entire project management. Julbo also organised a seminar during which we provided on-site activities (time trials) for their subsidiaries and sales staff.
During the event, we provided live content production as well as event logistics between the start and finish for 40 people. It was multitasking at its best for our team!
Client
Julbo
Services
Consulting
Project management
On-site presence
Social media management
Artistic direction
Highlights
Global project management
Creation of a dedicated graphic charter
Organisation of on-site activities
Universe
Cycling
Project duration
6 months
Assignment status
Completed
Results
19 man-days in total
700 contest participants (leads)
250K people reached via SoMe publications
