2024
•
Tonton Outdoor
SHOP ACTIVATION
ADIDAS TERREX x TONTON OUTDOOR
Set up a 2-month pop-up store at Tonton Outdoor in the heart of Paris’ Marais district, marking the first cohabitation of adidas Running and adidas Terrex within a single space.
EXPERTISE AREAS
CONCEPT
CONTENT
CONNECT
SERVICES
A running corner highlighting the new Adizero range and the Paris 2024 race colorway.
Terrex area showcasing the trail and hiking ranges, offering visitors the chance to test shoes on an in-pop-up treadmill.
Of fitted space
8
Of fitted space
50m²
Months of activation, from the Paris 10K to the Paris 2024 Olympic Games.
