2023
•
TERREX adidas
TRAIL ACTIVATIONS
UTMB® 2023
Project
Overview
Created and executed an activation program during UTMB® week to increase desirability and visibility around a global product launch.
EXPERTISE AREAS
CONCEPT
CONTENT
CONNECT
SERVICES
WHAT WE DO BEST
Key
Highlights
Redesigned 2 stores twice over a 2-week period.
10 team members on-site for 7 days
100 days of preparation.
WHAT WE DO BEST
Project
Results
Global B2B and media launch
1000+
Global B2B and media launch
300
Executed street marketing activations in town and along the course.
4
LATEST WORK
