2023
•
TERREX adidas
TRAIL ACTIVATIONS
UTMB® 2023
Project
Project
Overview
Overview
Created and executed an activation program during UTMB® week to increase desirability and visibility around a global product launch.
EXPERTISE AREAS
CONCEPT
CONTENT
CONNECT
SERVICES
Graphic design
Content Creation
Field Operations
Project Management
Consulting
WHAT WE DO BEST
WHAT WE DO BEST
WHAT WE DO BEST
Key
Key
Key
Highlights
Highlights
Highlights
Redesigned 2 stores twice over a 2-week period.
10 team members on-site for 7 days
100 days of preparation.
WHAT WE DO BEST
WHAT WE DO BEST
WHAT WE DO BEST
Project
Project
Project
Results
Results
Results
Global B2B and media launch
1000+
Global B2B and media launch
300
Executed street marketing activations in town and along the course.
4
LATEST WORK
LATEST WORK
LATEST WORK
PROJECTS
PROJECTS
PROJECTS
ADIDAS HOUSE
Design and management of an immersive B2B space just steps from the UTMB finish line, including a complete hotel redesign, two B2C stands from concept to execution, and overall coordination of a week-long activation programme.
ADIDAS HOUSE
Design and management of an immersive B2B space just steps from the UTMB finish line, including a complete hotel redesign, two B2C stands from concept to execution, and overall coordination of a week-long activation programme.
ADIDAS HOUSE
Design and management of an immersive B2B space just steps from the UTMB finish line, including a complete hotel redesign, two B2C stands from concept to execution, and overall coordination of a week-long activation programme.
TRAIL ACTIVATIONS 2025 FRANCE
Design and management of three on-site activation tours for The North Face Trail experience, including community runs at flagship events and with local retailers to strengthen engagement and brand affinity.
TRAIL ACTIVATIONS 2025 FRANCE
Design and management of three on-site activation tours for The North Face Trail experience, including community runs at flagship events and with local retailers to strengthen engagement and brand affinity.
TRAIL ACTIVATIONS 2025 FRANCE
Design and management of three on-site activation tours for The North Face Trail experience, including community runs at flagship events and with local retailers to strengthen engagement and brand affinity.
STEP INTO
THE WORLD OF
OUTDOOR PERSPECTIVES
STEP INTO
THE WORLD OF
OUTDOOR PERSPECTIVES
STEP INTO
THE WORLD OF
OUTDOOR PERSPECTIVES
OUTDOOR STORYTELLERS
Subscribe to our newsletter and stay up to date
MEET US
4, rue des Bouvières
Bâtiment le E
74940, ANNECY, FRANCE
© 2025 Outdoor Perspectives
OUTDOOR STORYTELLERS
Subscribe to our newsletter and stay up to date
MEET US
4, rue des Bouvières
Bâtiment le E
74940, ANNECY
© 2025 Outdoor Perspectives
OUTDOOR STORYTELLERS
Subscribe to our newsletter and stay up to date
MEET US
4, rue des Bouvières
Bâtiment le E
74940, ANNECY
© 2025 Outdoor Perspectives