2024
•
Merrell
ACTIVATION CONCEPT
UTMB® 2024
Project
Project
Overview
Overview
Management of the Merrell project at Ultra-Trail® Village 2024, including the design and delivery of consumer activations throughout the week.
EXPERTISE AREAS
CONCEPT
CONTENT
COMMUNITY
CONNECT
SERVICES
Video production
On-site support
Marketing strategy
B2C Activation
Graphic design
Event management
Overall supervision
Sports marketing strategy
Newsletter
Executive production
WHAT WE DO BEST
WHAT WE DO BEST
WHAT WE DO BEST
Key
Key
Key
Highlights
Highlights
Highlights
Created B2C activation programs.
Event stand scenography concept.
Organized community runs.
Developed a digital engagement mechanic.
WHAT WE DO BEST
WHAT WE DO BEST
WHAT WE DO BEST
Project
Project
Project
Results
Results
Results
Shoe tests
2
Shoe tests
700
Pairs of shoes to win
20
LATEST WORK
LATEST WORK
LATEST WORK
PROJECTS
PROJECTS
PROJECTS
ADIDAS HOUSE
Design and management of an immersive B2B space just steps from the UTMB finish line, including a complete hotel redesign, two B2C stands from concept to execution, and overall coordination of a week-long activation programme.
ADIDAS HOUSE
Design and management of an immersive B2B space just steps from the UTMB finish line, including a complete hotel redesign, two B2C stands from concept to execution, and overall coordination of a week-long activation programme.
ADIDAS HOUSE
Design and management of an immersive B2B space just steps from the UTMB finish line, including a complete hotel redesign, two B2C stands from concept to execution, and overall coordination of a week-long activation programme.
TRAIL ACTIVATIONS 2025 FRANCE
Design and management of three on-site activation tours for The North Face Trail experience, including community runs at flagship events and with local retailers to strengthen engagement and brand affinity.
TRAIL ACTIVATIONS 2025 FRANCE
Design and management of three on-site activation tours for The North Face Trail experience, including community runs at flagship events and with local retailers to strengthen engagement and brand affinity.
TRAIL ACTIVATIONS 2025 FRANCE
Design and management of three on-site activation tours for The North Face Trail experience, including community runs at flagship events and with local retailers to strengthen engagement and brand affinity.
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OUTDOOR STORYTELLERS
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MEET US
4, rue des Bouvières
Bâtiment le E
74940, ANNECY, FRANCE
© 2025 Outdoor Perspectives
OUTDOOR STORYTELLERS
Subscribe to our newsletter and stay up to date
MEET US
4, rue des Bouvières
Bâtiment le E
74940, ANNECY
© 2025 Outdoor Perspectives
OUTDOOR STORYTELLERS
Subscribe to our newsletter and stay up to date
MEET US
4, rue des Bouvières
Bâtiment le E
74940, ANNECY
© 2025 Outdoor Perspectives