2023

Continental

INFLUENCER ACTIVATION

SAINTÉLYON

Light trails from runners' headlamps at the SaintéLyon start line - long exposure captured by Outdoor Perspectives

Project

Project

Overview

Overview

Conceiving and executing a trail experience for 4 influencers to showcase the partnership between ADIDAS TERREX and CONTINENTAL during Saintélyon 2023.

EXPERTISE AREAS

CONCEPT

COMMUNITY

CONNECT

SERVICES

Enthusiastic female runner showing her Asics SaintéLyon bib before the race start organized with Outdoor Perspectives
Portrait of SaintéLyon finishers wearing their medals - photographed by Outdoor Perspectives in front of the finish banner
Runner with headlamp crossing the SaintéLyon finish line at night - performance and emotion
Enthusiastic female runner showing her Asics SaintéLyon bib before the race start organized with Outdoor Perspectives
Portrait of SaintéLyon finishers wearing their medals - photographed by Outdoor Perspectives in front of the finish banner
Runner with headlamp crossing the SaintéLyon finish line at night - performance and emotion
Enthusiastic female runner showing her Asics SaintéLyon bib before the race start organized with Outdoor Perspectives
Portrait of SaintéLyon finishers wearing their medals - photographed by Outdoor Perspectives in front of the finish banner
Runner with headlamp crossing the SaintéLyon finish line at night - performance and emotion
Team photo and selfie of Continental runners before the SaintéLyon start - organized with Outdoor Perspectives
Outdoor Perspectives and Continental team during the SaintéLyon briefing in front of the course map
Team photo and selfie of Continental runners before the SaintéLyon start - organized with Outdoor Perspectives
Outdoor Perspectives and Continental team during the SaintéLyon briefing in front of the course map
Team photo and selfie of Continental runners before the SaintéLyon start - organized with Outdoor Perspectives
Outdoor Perspectives and Continental team during the SaintéLyon briefing in front of the course map
Continental and Adidas Terrex booth at the SaintéLyon event showcasing trail shoes and gear

WHAT WE DO BEST

WHAT WE DO BEST

WHAT WE DO BEST

Key

Key

Key

Highlights

Highlights

Highlights

Event activation concept development.

Influencer identification and recruitment.

Management of a 24-hour non-stop program.

WHAT WE DO BEST

WHAT WE DO BEST

WHAT WE DO BEST

Project

Project

Project

Results

Results

Results

Likes & comments

4

Likes & comments

3,921

Followers

81.2 K

STEP INTO

THE WORLD OF

OUTDOOR PERSPECTIVES

STEP INTO

THE WORLD OF

OUTDOOR PERSPECTIVES

STEP INTO

THE WORLD OF

OUTDOOR PERSPECTIVES

OUTDOOR STORYTELLERS

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4, rue des Bouvières

Bâtiment le E

74940, ANNECY, FRANCE

© 2025 Outdoor Perspectives

OUTDOOR STORYTELLERS

Subscribe to our newsletter and stay up to date

MEET US

4, rue des Bouvières

Bâtiment le E

74940, ANNECY

© 2025 Outdoor Perspectives

OUTDOOR STORYTELLERS

Subscribe to our newsletter and stay up to date

MEET US

4, rue des Bouvières

Bâtiment le E

74940, ANNECY

© 2025 Outdoor Perspectives