2020
•
JULBO
DRAW THE LINE
BRAND COMMUNITY
Project
Project
Overview
Overview
Creation of a digital and on-site concept to enhance engagement between the brand’s online community and active athletes.
EXPERTISE AREAS
CONCEPT
CONTENT
COMMUNITY
CONNECT
SERVICES
Concept Creation
Editorial Strategy
Art Direction
Social Media Live
Photo & Video Production
Project Management
On-site support
Photo Production
Video Production & Direction
Content Creation
WHAT WE DO BEST
WHAT WE DO BEST
WHAT WE DO BEST
Key
Key
Key
Highlights
Highlights
Highlights
Community activation.
End-to-end project design and execution.
Overall planning and supervision.
WHAT WE DO BEST
WHAT WE DO BEST
WHAT WE DO BEST
Project
Project
Project
Results
Results
Results
Reach on Instagram
700K
Reach on Instagram
5M
Team members involved
7
LATEST WORK
LATEST WORK
LATEST WORK
PROJECTS
PROJECTS
PROJECTS
ADIDAS HOUSE
Design and management of an immersive B2B space just steps from the UTMB finish line, including a complete hotel redesign, two B2C stands from concept to execution, and overall coordination of a week-long activation programme.
ADIDAS HOUSE
Design and management of an immersive B2B space just steps from the UTMB finish line, including a complete hotel redesign, two B2C stands from concept to execution, and overall coordination of a week-long activation programme.
ADIDAS HOUSE
Design and management of an immersive B2B space just steps from the UTMB finish line, including a complete hotel redesign, two B2C stands from concept to execution, and overall coordination of a week-long activation programme.
TRAIL ACTIVATIONS 2025 FRANCE
Design and management of three on-site activation tours for The North Face Trail experience, including community runs at flagship events and with local retailers to strengthen engagement and brand affinity.
TRAIL ACTIVATIONS 2025 FRANCE
Design and management of three on-site activation tours for The North Face Trail experience, including community runs at flagship events and with local retailers to strengthen engagement and brand affinity.
TRAIL ACTIVATIONS 2025 FRANCE
Design and management of three on-site activation tours for The North Face Trail experience, including community runs at flagship events and with local retailers to strengthen engagement and brand affinity.
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OUTDOOR STORYTELLERS
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OUTDOOR STORYTELLERS
Subscribe to our newsletter and stay up to date
MEET US
4, rue des Bouvières
Bâtiment le E
74940, ANNECY
© 2025 Outdoor Perspectives
OUTDOOR STORYTELLERS
Subscribe to our newsletter and stay up to date
MEET US
4, rue des Bouvières
Bâtiment le E
74940, ANNECY
© 2025 Outdoor Perspectives