2023
•
JULBO
PIERRA MENTA ACTIVATION
LIVE COVERAGE
Project
Project
Overview
Overview
5 days of live social media activation at Pierra Menta 2023, an international ski mountaineering event, documenting the race and behind-the-scenes with a distinctive visual identity.
EXPERTISE AREAS
CONCEPT
CONTENT
COMMUNITY
CONNECT
SERVICES
Content Creation
Art Direction
Social Media Management
Photo & Video Production
Project Management
Live Coverage
Field Operations
WHAT WE DO BEST
WHAT WE DO BEST
WHAT WE DO BEST
Key
Key
Key
Highlights
Highlights
Highlights
Created a dedicated branding.
Conducted exclusive interviews with athletes and organizers.
Community activation.
WHAT WE DO BEST
WHAT WE DO BEST
WHAT WE DO BEST
Project
Project
Project
Results
Results
Results
Days in the field
341 K
Days in the field
5
Engagement on Instagram
5.3 %
LATEST WORK
LATEST WORK
LATEST WORK
PROJECTS
PROJECTS
PROJECTS
ADIDAS HOUSE
Design and management of an immersive B2B space just steps from the UTMB finish line, including a complete hotel redesign, two B2C stands from concept to execution, and overall coordination of a week-long activation programme.
ADIDAS HOUSE
Design and management of an immersive B2B space just steps from the UTMB finish line, including a complete hotel redesign, two B2C stands from concept to execution, and overall coordination of a week-long activation programme.
ADIDAS HOUSE
Design and management of an immersive B2B space just steps from the UTMB finish line, including a complete hotel redesign, two B2C stands from concept to execution, and overall coordination of a week-long activation programme.
TRAIL ACTIVATIONS 2025 FRANCE
Design and management of three on-site activation tours for The North Face Trail experience, including community runs at flagship events and with local retailers to strengthen engagement and brand affinity.
TRAIL ACTIVATIONS 2025 FRANCE
Design and management of three on-site activation tours for The North Face Trail experience, including community runs at flagship events and with local retailers to strengthen engagement and brand affinity.
TRAIL ACTIVATIONS 2025 FRANCE
Design and management of three on-site activation tours for The North Face Trail experience, including community runs at flagship events and with local retailers to strengthen engagement and brand affinity.
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© 2025 Outdoor Perspectives
OUTDOOR STORYTELLERS
Subscribe to our newsletter and stay up to date
MEET US
4, rue des Bouvières
Bâtiment le E
74940, ANNECY
© 2025 Outdoor Perspectives
OUTDOOR STORYTELLERS
Subscribe to our newsletter and stay up to date
MEET US
4, rue des Bouvières
Bâtiment le E
74940, ANNECY
© 2025 Outdoor Perspectives