2025
•
Merrell
THE MERRELL TASTING BAR
UTMB® 2025
Project
Project
Overview
Overview
Design and production of a product-testing experience in the form of a colourful juice bar for a week-long activation at Ultra-Trail® Village 2025.
EXPERTISE AREAS
CONCEPT
CONTENT
CONNECT
SERVICES
Graphic design
On-site support
B2C Activation
Photo Production
Video production
Event management
Executive production
Concept Creation
Project Management
WHAT WE DO BEST
WHAT WE DO BEST
WHAT WE DO BEST
Key
Key
Key
Highlights
Highlights
Highlights
Comprehensive concept and booth design dedicated to product testing.
Digital instant-win activation.
Photo and video production featuring a brand athlete.
WHAT WE DO BEST
WHAT WE DO BEST
WHAT WE DO BEST
Project
Project
Project
Results
Results
Results
custom-made booth
1000
custom-made booth
30 m²
Staff members on site throughout the week
4
LATEST WORK
LATEST WORK
LATEST WORK
PROJECTS
PROJECTS
PROJECTS
ADIDAS HOUSE
Design and management of an immersive B2B space just steps from the UTMB finish line, including a complete hotel redesign, two B2C stands from concept to execution, and overall coordination of a week-long activation programme.
ADIDAS HOUSE
Design and management of an immersive B2B space just steps from the UTMB finish line, including a complete hotel redesign, two B2C stands from concept to execution, and overall coordination of a week-long activation programme.
ADIDAS HOUSE
Design and management of an immersive B2B space just steps from the UTMB finish line, including a complete hotel redesign, two B2C stands from concept to execution, and overall coordination of a week-long activation programme.
TRAIL ACTIVATIONS 2025 FRANCE
Design and management of three on-site activation tours for The North Face Trail experience, including community runs at flagship events and with local retailers to strengthen engagement and brand affinity.
TRAIL ACTIVATIONS 2025 FRANCE
Design and management of three on-site activation tours for The North Face Trail experience, including community runs at flagship events and with local retailers to strengthen engagement and brand affinity.
TRAIL ACTIVATIONS 2025 FRANCE
Design and management of three on-site activation tours for The North Face Trail experience, including community runs at flagship events and with local retailers to strengthen engagement and brand affinity.
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OUTDOOR STORYTELLERS
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4, rue des Bouvières
Bâtiment le E
74940, ANNECY, FRANCE
© 2025 Outdoor Perspectives
OUTDOOR STORYTELLERS
Subscribe to our newsletter and stay up to date
MEET US
4, rue des Bouvières
Bâtiment le E
74940, ANNECY
© 2025 Outdoor Perspectives
OUTDOOR STORYTELLERS
Subscribe to our newsletter and stay up to date
MEET US
4, rue des Bouvières
Bâtiment le E
74940, ANNECY
© 2025 Outdoor Perspectives