2024
•
TERREX adidas
ACTIVATION WEEK
UTMB® 2024

Created and managed on-site activations, tradeshows, and B2B initiatives for Adidas TERREX during UTMB® week. Oversaw booth and showcase production and developed consumer initiatives to enhance the brand in a highly competitive environment.
EXPERTISE AREAS
CONCEPT
CONTENT
CONNECT
SERVICES

Production and execution of 2 product booths.
A B2B race-tracking experience.
Managed all brand activations for the week and in the months leading up to the event.
hours of on-site setup
6
hours of on-site setup
18 hrs
People transported by bus to create a fan zone










